by Amplitude Marketing | Feb 1, 2024 | SEO
We have entered the new “Gemini era” of Google – and the Search Generative Experience and AI will continue to be a huge part of Search, based on the latest earnings call of Alphabet, Google’s parent company. Why we care. Despite what you may have heard on social...
by Amplitude Marketing | Feb 1, 2024 | SEO
Links have been an integral part of SEO since Google’s early days. However, recent comments from Google’s Gary Illyes have led some to believe that links are losing relevance. While links may not be the single most important ranking factor, they are far from dead and...
by Amplitude Marketing | Feb 1, 2024 | SEO
The impending deprecation of third-party cookies presents a tracking nightmare for PPC managers. With broken attribution models, how can you confidently report campaign performance and optimize ad spend? While perfect one-to-one attribution is impossible, all hope is...
by Amplitude Marketing | Feb 1, 2024 | SEO
Learn how Hunter recovered 66 lost backlinks in just 30 days. Find effective tactics for backlink reclamation and protect your SERP positions.
by Amplitude Marketing | Jan 31, 2024 | SEO
Microsoft reported its strongest financial quarter to date after becoming a $3 trillion company. Search and news advertising revenue increased 8% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. However, despite the rise in search...
by Amplitude Marketing | Jan 31, 2024 | SEO
Alphabet Inc., Google’s parent company, reported record-breaking advertising revenue of $65.52 billion in the fourth quarter of 2023, year on year. A 12.7% gain in search revenue was accompanied by a strong increase in revenue for YouTube ads by 15.5%. Google’s...
