by Amplitude Marketing | Jan 31, 2024 | SEO
Google AdMob is introducing Technical ad delivery to help publishers ensure that displayed ads adhere to regulations in the European Economic Area (EEA) and the United Kingdom (UK). Technical ad delivery will be available by the end of March (an exact date was not...
by Amplitude Marketing | Jan 31, 2024 | SEO
Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts....
by Amplitude Marketing | Jan 31, 2024 | SEO
You’ve optimized your website for search. You’re getting lots of high-quality traffic. But despite the uptick in visitors, your sales and leads remain lackluster. It’s a frustrating situation. The good news? There are strategies you can implement to convert that...
by Amplitude Marketing | Jan 31, 2024 | SEO
Yelp is rolling out scheduled support consultations for advertisers to ensure their questions are answered in a “timely manner”. While options like online FAQs, email and chat are effective for many queries, some advertisers prefer the value of speaking with a live...
by Amplitude Marketing | Jan 31, 2024 | SEO
B2B data provider Cognism revamped its SEO strategy to focus on money keywords. Read the case study to find out how SEO generated $441k in revenue.
by Amplitude Marketing | Jan 30, 2024 | SEO
MozCon is bringing the Future of Search back to Seattle this June 3 & 4, and we’re excited to announce the return of our annual call for up-and-coming community speakers!