by Amplitude Marketing | Feb 1, 2024 | SEO
TikTok videos have been spotted in two prominent locations in Google’s Search results – featured snippets and Search Generative Experience (SGE). While I’m not entirely sure if this is “new,” I’ve never seen this before and this is definitely new to many people in the...
by Amplitude Marketing | Feb 1, 2024 | SEO
On March 12, 2024 Google will replace First Input Delay (FID) with Interaction to Next Paint (INP) as a Core Web Vitals metric. The news of INP replacing FID is not new, and we knew it was coming in March but now we have the specific date – March 12. “Today, we’re...
by Amplitude Marketing | Feb 1, 2024 | SEO
Google is investigating a widespread issue impacting “the majority” of Ad Manager users. Affected users can access Google Ad Manager but are seeing error messages, high latency, and/or unexpected behavior. While the service has now been restored for some, others are...
by Amplitude Marketing | Feb 1, 2024 | SEO
Google officially clarified that it has no plans to replace its advertising sales staff with AI. Philipp Schindler, Google’s senior vice president and chief business officer, emphasized that recent organizational restructures were geared towards enhancing the...
by Amplitude Marketing | Feb 1, 2024 | SEO
Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. Why we care. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers....
by Amplitude Marketing | Feb 1, 2024 | SEO
With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. This article will cover how...
