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Google’s new search experiences in the European Economic Area

Google’s new search experiences in the European Economic Area

by Amplitude Marketing | Feb 16, 2024 | SEO

Google has launched a number of new search experiences today to in “preparations for the Digital Markets Act (DMA)” the search company said. This includes new rich results, aggregator units, and refinement chips, plus new flight search results. “With these new...
Featured snippets disappear from the Google search results

Featured snippets disappear from the Google search results

by Amplitude Marketing | Feb 16, 2024 | SEO

Google no longer shows featured snippets within the Google search results as of this morning. It is unclear if this as intentional or if Google has another bug serving or rending a search feature. We can confirm that as of around 7 am ET on Thursday, February 15th,...

Driving lead generation with paid media: What’s new and what’s next

by Amplitude Marketing | Feb 16, 2024 | SEO

Lead generation isn’t just about driving leads; it’s about filling your funnel with qualified leads. The key to achieving this lies within providing your platform of choice with the right information. Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads,...

Keyword Diversification: Cannibalization’s Good Twin (SEO Study)

by Amplitude Marketing | Feb 15, 2024 | SEO

Now, classic SEO theory says that if you rank with more than one page for a keyword, it’s a cannibalization issue, and you should fix it. But when I spent a day carefully reviewing a sample of 80 keywords with…Read more ›

Content Promotion: There are Only 3 Ways to Distribute Content

by Amplitude Marketing | Feb 15, 2024 | SEO

But doing that is akin to the underground inventor who has made something and is looking for someone to buy it: In essence, when you’re asking “How do I promote my content?”, you’re in fact asking “How and where can…Read more ›

Google Analytics 4 adds new consent mode setting section

by Amplitude Marketing | Feb 15, 2024 | SEO

Google Analytics 4 has a new consent setting section that is now available to all users globally. The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy (EU UCP), which will require advertisers to send it verifiable...
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