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Why Building Links with Digital PR Is Hard — And That’s OK!

by Amplitude Marketing | Feb 15, 2024 | SEO

Learn about why building links with digital PR is so hard, and understand what you can do to take the pressure off.

How To Remove Backlinks (And Clean up Your Link Profile)

by Amplitude Marketing | Feb 14, 2024 | SEO

In this article, I’ll share how to remove backlinks and consider the different approaches for cleaning up your link profile—depending on your circumstances. Google says if you have a manual action for unnatural links, you should first try to remove…Read more...

A Little More Love for Local Business FAQs

by Amplitude Marketing | Feb 14, 2024 | SEO

Be intentional when crafting your local business FAQ pages. A little more love for FAQs is worth the time, and the effort it takes to provide valuable insights for your team.

Google expands generative AI capabilities for automatically created assets

by Amplitude Marketing | Feb 13, 2024 | SEO

Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If you are an English-speaking advertiser in the U.S. or UK, you can now start utilizing generative AI to help create...

TikTok publishes best practice guide for optimal campaign performance

by Amplitude Marketing | Feb 13, 2024 | SEO

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. The 13-page guide includes tips and recommendations for: Account structure. Campaign setup. Data connections. Creative. Attribution....
Google tests Branded Local Service Ads with opt-out option

Google tests Branded Local Service Ads with opt-out option

by Amplitude Marketing | Feb 13, 2024 | SEO

Google is piloting branded Local Service Ads (LSA) called Direct Business Search. Brands are automatically enrolled into this new ad type by default. From Feb 13, all businesses will be able to disable it by manually adjusting their settings. Direct Business Search...
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