by Amplitude Marketing | Feb 15, 2024 | SEO
Even experienced PPC advertisers can struggle with bid strategies in Google Ads. There are over half a dozen options, each serving different objectives and use cases. You can easily lose track of when to use what. Each bid strategy gives Google’s systems a different...
by Amplitude Marketing | Feb 15, 2024 | SEO
Google Search currently has a bug when the local pack, the local search results box, is not being served in its desktop of mobile search results. This is affecting a lot of searchers right now and seems to have started at about 8:40 am ET on Wednesday, February 14....
by Amplitude Marketing | Feb 15, 2024 | SEO
Google Analytics 4 (GA4) added a new trend detection insight that highlights “subtle but long-lasting and important changes in your data.” How it works. The new feature works like anomaly detection, helping identify changes in data. But, there’s a key difference:...
by Amplitude Marketing | Feb 15, 2024 | SEO
Artificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. The...
by Amplitude Marketing | Feb 15, 2024 | SEO
Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This article explores the...
by Amplitude Marketing | Feb 15, 2024 | SEO
In an industry that’s constantly evolving… Machine learning in Google Ads – friend or foe? How can you leverage generative AI right now to power success? Email deliverability is on the verge of a shake-up… are you prepared? Google’s definition of quality content keeps...
