by Amplitude Marketing | Feb 21, 2024 | SEO
The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. Defining an SEO strategy to capture SERP real estate is increasingly complex due to recent additions like...
by Amplitude Marketing | Feb 21, 2024 | SEO
Google has announced that the new Interaction to Next Paint (INP) metric will become one of the three Core Web Vitals metrics on March 12, 2024. It’s replacing the older First Input Delay metric. This marks the biggest change to the web vitals since Google first...
by Amplitude Marketing | Feb 20, 2024 | SEO
SEO reporting mixes insights, actions, data, strategy, and communication all into one document. It sounds like a lot to take in—but once you know the basics, you’ll be able to report on SEO in your sleep. In this beginner’s article,…Read more ›
by Amplitude Marketing | Feb 20, 2024 | SEO
Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Users report that data prior to September 6 is no longer available, despite it having been in place for at least two years prior, as demonstrated in the...
by Amplitude Marketing | Feb 20, 2024 | SEO
Nothing could be worse for a business than existing customers thinking you no longer exist. With millions of Google Business Profile websites being shut down, Miriam Ellis outlines your options for a free/cheap replacement site, with tons of tips for making a strong...
by Amplitude Marketing | Feb 18, 2024 | SEO
How volatile are organic search rankings day to day? Tom dives into data he captured using STAT to answer this question.
