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Reminder – Google is enforcing stricter rules for consumer finance ad targeting

by Amplitude Marketing | Feb 28, 2024 | SEO

Google will start enforcing tougher restrictions on personalized ads related to consumer financial products and services from tomorrow, February 28. Any breaches of the updated policy will prompt a warning, with the possibility of account suspension. It’s worth noting...
3 reasons not to block GPTBot from crawling your site

3 reasons not to block GPTBot from crawling your site

by Amplitude Marketing | Feb 28, 2024 | SEO

The next phase in ChatGPT’s meteoric rise is the adoption of GPTBot. This new iteration of OpenAI’s technology involves crawling webpages to deepen the output ChatGPT can provide.  AI improvement seems positive, but it’s not so clear-cut. Legal and ethical issues...

7 reasons why your AI content sucks (and how to fix it)

by Amplitude Marketing | Feb 28, 2024 | SEO

BuzzFeed was one of the first major publishers to adopt heavy AI publishing.  They drew scrutiny when a litany was plagiarized, copy-and-pasted, factually incorrect, awkward and simply poorly written. Most recently, they’ve resorted to shutting down entire business...

37 key questions to ask when evaluating digital marketing agencies

by Amplitude Marketing | Feb 28, 2024 | SEO

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs....
Google removes option to see more local results in the search results

Google removes option to see more local results in the search results

by Amplitude Marketing | Feb 28, 2024 | SEO

Google has removed the option to click “more” or “view all” under the local pack within the Google Search results. The local results that show up in the main Google search results for locally intended queries, such as pizza near me, dentists near me and so on, now...

Find Your Difficulty Benchmark – Next Level

by Amplitude Marketing | Feb 28, 2024 | SEO

With this workflow, you’ll successfully identify your site’s current Difficulty benchmark to help you focus your research, set goals, streamline resource allocation, and set expectations for stakeholders.
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