by Amplitude Marketing | Feb 29, 2024 | SEO
Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. The publishers, including Axel Springer and Schibsted, are based in various countries across Europe, such as Austria,...
by Amplitude Marketing | Feb 29, 2024 | SEO
Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this report, you need to link your GA4 profile with your Google Ads account Why we care. The inclusion of this Google Ads report,...
by Amplitude Marketing | Feb 29, 2024 | SEO
Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer...
by Amplitude Marketing | Feb 29, 2024 | SEO
Google’s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. However, it also ties you into Google’s ecosystem. You lose control and flexibility when tracking data. Enter walkerOS. This new open-source tracking library...
by Amplitude Marketing | Feb 28, 2024 | SEO
Here are ten that won’t cost a dime. Course provider: Ahrefs Duration: 2 hours Instructor(s): Sam Oh Level: Beginner Link: SEO Course for Beginners What you’ll learn This comprehensive course is ours and covers the fundamentals of SEO, including keyword…Read more...
by Amplitude Marketing | Feb 28, 2024 | SEO
Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance Max will have access to impression-level placement reporting of Search Partner Network sites. Additionally, if you exclude...
