by Amplitude Marketing | Mar 27, 2024 | SEO
App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on optimizing mobile apps for stronger visibility and performance...
by Amplitude Marketing | Mar 27, 2024 | SEO
Mikhail Parakhin is stepping down from his role as the head of Bing Search and Microsoft Advertising and may be transitioning to a new role within Microsoft. “Mikhail Parakhin, head of the company’s Bing search engine and advertising businesses, will exit those roles...
by Amplitude Marketing | Mar 27, 2024 | SEO
A fast-loading website provides a good user experience and helps increase conversion rates. Google also recently updated its documentation to confirm that Core Web Vitals are used by its ranking systems. Ready to make your website fast? Here are seven tips to help you...
by Amplitude Marketing | Mar 26, 2024 | SEO
Very few blog posts create new information. Most serve to remix, curate, and copycat existing content, transferring the same core information from one website to another. If all your content does is shuffle common knowledge around, then I have bad…Read more...
by Amplitude Marketing | Mar 26, 2024 | SEO
In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers. From my experience, I’ve learned that having three key features…Read more...
by Amplitude Marketing | Mar 26, 2024 | SEO
Instagram updated how hashtags work for discovery. Now, when users tap on a hashtag, they’re directed to broader search results, including profiles, instead of just a “Top Posts” feed. The platform announced this change was rolled out to encourage users to explore...
