by Amplitude Marketing | Mar 21, 2024 | SEO
From new European local SERPs and the GBP site shutdown to a grab bag of Google developments, Miriam Ellis recaps Q1 2024 local SEO news so you won’t miss a thing!
by Amplitude Marketing | Mar 20, 2024 | SEO
Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. It combines all of Google Ads’ channel options together in one campaign and uses Google’s AI...
by Amplitude Marketing | Mar 20, 2024 | SEO
In this article, I will expand upon Google’s concept of E-E-A-T by adding “notability” and “transparency.” These additional elements are often overlooked but are crucial for demonstrating credibility to Google. Notability reflects the impact or recognition in a...
by Amplitude Marketing | Mar 20, 2024 | SEO
In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand.
by Amplitude Marketing | Mar 19, 2024 | SEO
Which was not the first time I saw us being criticized for the accuracy of our search volume metric. But here’s the kicker… There’s NO SUCH THING as an accurate search volume: I already published a pretty detailed article about…Read more ›
by Amplitude Marketing | Mar 19, 2024 | SEO
For example, this site deleted about 15% of organic pages (yellow line) during the redesign, which resulted in an almost 50% organic traffic loss (orange line). Interestingly, even the growth of referring domains (blue line) afterward didn’t help it recover…Read more...
