by Amplitude Marketing | May 7, 2024 | SEO
Google manipulated ad auctions and inflated costs to increase revenue, harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. What follows is a summary and some slides from the DOJ’s closing deck, specific to search...
by Amplitude Marketing | May 7, 2024 | SEO
If you’ve been investing in SEO for some time and are considering a web redesign or re-platform project, consult with an SEO familiar with site migrations early on in your project. Just last year my agency partnered with a company in the fertility medicine space that...
by Amplitude Marketing | May 7, 2024 | SEO
A PPC professional’s job goes beyond just launching paid search campaigns. An equally important task is optimizing and scaling those campaigns for maximum effectiveness and impact. This requires diving deep into the performance data to uncover valuable insights that...
by Amplitude Marketing | May 6, 2024 | SEO
Statcounter has revised data indicating that Google took a massive hit to its search market share in April while Microsoft Bing and Yahoo made ludicrous gains. Inaccurate data. For U.S. search market share in April, here’s what Statcounter was showing just a few days...
by Amplitude Marketing | May 4, 2024 | SEO
Google took center stage at the IAB NewFronts in New York City, pitching advertisers on their evolving streaming ad offerings. The big idea: With streaming continuing to fragment audiences across various platforms and services, ad giants are competing to offer...
by Amplitude Marketing | May 4, 2024 | SEO
Learn about Google updates from this Spring in this Whiteboard Friday with Tom Capper.
