by Amplitude Marketing | May 9, 2024 | SEO
By embracing mentorship and allyship, and by advocating for change, we can work together to build a better future for women in SEO.
by Amplitude Marketing | May 8, 2024 | SEO
“Google is not about blue links. It’s about organizing the world’s information,” according to former executive chairman and CEO of Google Eric Schmidt, speaking earlier today on CNBC. Schmidt was asked about the “blue link economy,” and all the brands and businesses...
by Amplitude Marketing | May 8, 2024 | SEO
Meta today introduced new generative AI features to help businesses create more engaging ad content across Facebook and Instagram. The big picture. Meta’s latest update will allow advertisers to automate parts of ad creation using brand products and guidelines to...
by Amplitude Marketing | May 8, 2024 | SEO
Technical SEOs aren’t concerned that the rise of artificial intelligence (AI) will negatively impact their job security. That’s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and the Women in Tech SEO community. 64%...
by Amplitude Marketing | May 8, 2024 | SEO
Have you ever clicked on a brand’s ad and ended up on a website you weren’t expecting? That’s ad hijacking. And it hurts advertisers and users. Keep reading to learn how ad hijacking works, the risks it poses and how to protect your brand. What is ad hijacking? Ad...
by Amplitude Marketing | May 8, 2024 | SEO
The Killer Whale is back. The latest Knowledge Graph update, released in March, continued the laser focus on person entities. It appears Google is looking for person entities to which it can fully apply E-E-A-T credibility signals and aims to understand who is...
