by Amplitude Marketing | May 30, 2024 | SEO
Iterative testing is crucial to ongoing success of any PPC campaign. As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more complicated. For instance, responsive search ads can consist of up to 15...
by Amplitude Marketing | May 29, 2024 | SEO
If you’re not one of our 275,000 subscribers, you’ve missed out on some great reads! Here’s a quick summary of my personal favorites from the last month: Best of May 2024 HouseFresh Has Virtually Disappeared From Google Search Results. Now…Read more ›
by Amplitude Marketing | May 29, 2024 | SEO
Google will be shutting down the Google Business Profile chat and call history feature on July 31, 2024. Google will stop allowing new chats to be initiated starting on July 15, 2024 and then will totally disable the chat and call history features on July 31, 2024....
by Amplitude Marketing | May 29, 2024 | SEO
Successful search marketers keep up with the latest trends and tactics while seamlessly executing on a day-to-day basis. Make 2024 the year you… Implement strategies to adapt to evolving SERP dynamics Future-proof your PPC program for a post-cookie world Manage PMax...
by Amplitude Marketing | May 29, 2024 | SEO
A trove of leaked Google documents has given us an unprecedented look inside Google Search and revealed some of the most important elements Google uses to rank content. What happened. Thousands of documents, which appear to come from Google’s internal Content API...
by Amplitude Marketing | May 29, 2024 | SEO
“Buying” customers can work. Just not all that well over the long haul, it turns out. Direct-response, digital ads (like paid search) are among the best converting channels anywhere. Like, ever. In the history of time. No joke. Google it. It’s the #1 best way to...
