by Amplitude Marketing | May 14, 2024 | SEO
You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic distribution plan. I’ve been in the content trenches for years, and...
by Amplitude Marketing | May 11, 2024 | SEO
Alphabet, the parent company of Google, is making significant strides in discussions to acquire HubSpot, a leading marketing and CRM software provider, according to a new report. The potential deal: “Alphabet has engaged in talks with HubSpot to discuss terms for a...
by Amplitude Marketing | May 11, 2024 | SEO
Google is encouraging merchants to enable “conversion annotations” – social proof badges that highlight a product’s purchase popularity when displayed in Google Shopping ads. What’s new. Conversion annotations like “best selling” or “1K shopped here recently” provide...
by Amplitude Marketing | May 11, 2024 | SEO
Experimentation is an underutilized tool in content strategy for SEO. Traditionally, we create content based on research and theory, wait months to see how it ranks, then iterate if needed – an ongoing cycle. However, the rise of social search platforms presents an...
by Amplitude Marketing | May 11, 2024 | SEO
Receiving negative reviews from former employees is never fun. Getting this sort of detrimental feedback online can feel like a sucker punch. But get this: Poor online feedback is not the end of the world, regardless of whether it comes from a former employee or a...
by Amplitude Marketing | May 11, 2024 | SEO
Discover Yagmur’s 8-stage roadmap to creating a content strategy that helps establish your business and build brand awareness.
