by Amplitude Marketing | Jul 11, 2024 | SEO
Internal linking is one of the most under-utilized arrows in the quiver of a site owner. Although inbound link building gets all the press, it’s the correct use of internal linking that can really move a site algorithmically when done strategically. Need to provide...
by Amplitude Marketing | Jul 11, 2024 | SEO
SEO has reached a pivotal point. Never before has there been a meaningful update followed by one of the most significant document leaks in SEO history. The SEO industry has been turned on its head. This change has brought both challenges and opportunities for SEO...
by Amplitude Marketing | Jul 10, 2024 | SEO
Your opportunity to earn industry-wide recognition, boost company morale, generate new business, and showcase your company’s outstanding achievements is here: Enter the 2024 Search Engine Land Awards now! Early Bird rates expire at the end of this week… submit your...
by Amplitude Marketing | Jul 10, 2024 | SEO
Google indefinitely paused its planned Healthcare and medicines policy update that would have allowed certified advertisers to discuss opioid painkillers without promoting or selling them. Why we care. This reversal affects advertisers in healthcare, public policy and...
by Amplitude Marketing | Jul 10, 2024 | SEO
Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of having broad match turned off. Why it matters. This change could significantly impact campaign performance and budget spend if advertisers...
by Amplitude Marketing | Jul 10, 2024 | SEO
There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization (SEO), has arrived at the station. There’s a good chance you’re already familiar – if you head to Google and ask it a question, you’ll likely...
