by Amplitude Marketing | Jul 16, 2024 | SEO
Meta rolled out a new feature for advertisers using its Conversions API, offering insights into event data transmission. Why we care. This tool provides advertisers with a clearer picture of how their data is being captured and sent to Meta, potentially improving ad...
by Amplitude Marketing | Jul 16, 2024 | SEO
SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to combine your SEO...
by Amplitude Marketing | Jul 16, 2024 | SEO
Marketers barely had a chance to process the product releases from Google Marketing Live (GML) in May before the Google algorithm leak took over the airwaves. But here in paid media land, I’ve been chewing on what we learned on the advertising front. Like other GMLs...
by Amplitude Marketing | Jul 13, 2024 | SEO
Amazon rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers in its mobile app. Why it matters. This move signals Amazon’s push into AI-assisted shopping, potentially transforming how consumers interact with ecommerce platforms. How it works....
by Amplitude Marketing | Jul 13, 2024 | SEO
Emma shares how to cater to user behavior shifts during times of economic turbulence using thorough research and user journey mapping.
by Amplitude Marketing | Jul 12, 2024 | SEO
Google Analytics 4 (GA4) contains a concealed report that allows users to compare conversions exported to Google Ads and explains discrepancies between the platforms. Why we care. This hidden feature provides advertisers with a valuable tool to reconcile differences...
