by Amplitude Marketing | Jul 4, 2024 | SEO
In today’s paid search environment, the ability to build powerful and proficient PPC teams is paramount. Paid search teams require a blend of PPC expertise, data analysis, communication skills and team collaboration. This article explores how to build a paid search...
by Amplitude Marketing | Jul 4, 2024 | SEO
PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand awareness, is outdated in a world where customer journeys often...
by Amplitude Marketing | Jul 3, 2024 | SEO
Google updated its Political content policy, requiring advertisers to disclose election ads containing synthetic or digitally altered content. Why we care. This policy update aims to increase transparency and combat misinformation in political advertising,...
by Amplitude Marketing | Jul 3, 2024 | SEO
A majority of Google searches – 58.5% in the U.S. and 59.7% in the EU – result in zero clicks. A zero-click search happens when users end their session or enter a new query without clicking on any results. This data comes from a new zero-click search study published...
by Amplitude Marketing | Jul 3, 2024 | SEO
Google is updating its Political Content policy this month, expanding the definition of U.S. Election ads. Key changes. The new definition will include ads featuring: Current officeholders or candidates for federal elected offices. Current officeholders or candidates...
by Amplitude Marketing | Jul 3, 2024 | SEO
Have you ever been tempted to pay for a really great link? Between Google’s algorithm leak and Danny Goodwin’s subsequent exposé of the importance of links for rankings, the broader marketing industry is having its “aha” moment while scrambling to launch digital PR...
