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Google streamlines product data management for merchants

Google streamlines product data management for merchants

by Amplitude Marketing | Jul 6, 2024 | SEO

Google released advanced data source management in Merchant Center Next, alongside a new add-on for enhanced product data control. There are also new help articles to explain how to use them. Key features: Attribute rules: Automatically fix common data errors....
11 of the best free tools every SEO should know about

11 of the best free tools every SEO should know about

by Amplitude Marketing | Jul 6, 2024 | SEO

Working in SEO requires various tools for research and analysis. We need to understand website performance, market trends, user behavior, competitor activity and the effort needed to achieve our goals. While premium tools offer many useful features, several free tools...
Google Ads completes auto-migration of location extensions to assets

Google Ads completes auto-migration of location extensions to assets

by Amplitude Marketing | Jul 4, 2024 | SEO

Google Ads has finished auto-migrating location extensions to assets for most active accounts, a process announced on July 24, 2023. Why we care. This change expands the ways advertisers can use location information in their ads, potentially improving ad performance...
Meta’s ad attribution update gives clearer view of conversions

Meta’s ad attribution update gives clearer view of conversions

by Amplitude Marketing | Jul 4, 2024 | SEO

Meta has introduced new attribution settings in its Ads platform, allowing advertisers to distinguish between all conversions and first-time conversions. How it works. Advertisers can now choose between two attribution options: All Conversions: Shows every conversion...
Google launches Merchant API Beta with new features

Google launches Merchant API Beta with new features

by Amplitude Marketing | Jul 4, 2024 | SEO

Google released the Merchant API Beta, a redesigned version of the Content API for Shopping, with new features and improved architecture Key features: Modular design with isolated sub-API updates. New sub-APIs including Data Sources, Notifications, Products,...
Google announces new Display & Video 360 features

Google announces new Display & Video 360 features

by Amplitude Marketing | Jul 4, 2024 | SEO

Google announced several new features coming to Display & Video 360. Key updates: Report files download list: New page in instant reporting for Display & Video 360 and Campaign Manager 360. Allows customers to view status and access downloaded reports. User ID...
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