by Amplitude Marketing | Jul 12, 2024 | SEO
Amazon rolled out a new beta feature for businesses that don’t sell products on its platform, allowing them to generate leads through display ads across Amazon’s vast network. Why we care. Amazon’s new lead generation ad type gives advertisers the opportunity to...
by Amplitude Marketing | Jul 12, 2024 | SEO
Google now lets you set your shipping and return policies and details directly in Google Search Console. Google said that when you do this in Search Console it takes precedence over configuration on your website, including product-level merchant listing markup. If...
by Amplitude Marketing | Jul 12, 2024 | SEO
SEO is full of challenges, but among the hardest is account management. In this article, I’ll share some tips on: Keeping clients happy. Knowing how to balance work and account management. When to push back. How to manage stress. Workload management. And a lot more....
by Amplitude Marketing | Jul 12, 2024 | SEO
Data gathering through original research has long been hailed as the ultimate tool for link building. As AI-generated content becomes more prevalent and sites like Reddit are dominating, original research is at its most necessary. In a world where unique content...
by Amplitude Marketing | Jul 11, 2024 | SEO
Amazon is rolling out its Sponsored TV ads in the UK, currently in beta, following a successful launch in the U.S. market. Why we care. This move opens new advertising opportunities for brands on popular streaming platforms like Freevee and Twitch, leveraging Amazon’s...
by Amplitude Marketing | Jul 11, 2024 | SEO
Imagine a world where your marketing message finds its perfect match. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. It’s Connected TV (CTV) advertising. Picture television’s massive reach, sharpened to a digital...
