by Amplitude Marketing | Jul 16, 2024 | SEO
Marketers barely had a chance to process the product releases from Google Marketing Live (GML) in May before the Google algorithm leak took over the airwaves. But here in paid media land, I’ve been chewing on what we learned on the advertising front. Like other GMLs...
by Amplitude Marketing | Jul 13, 2024 | SEO
Amazon rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers in its mobile app. Why it matters. This move signals Amazon’s push into AI-assisted shopping, potentially transforming how consumers interact with ecommerce platforms. How it works....
by Amplitude Marketing | Jul 13, 2024 | SEO
Emma shares how to cater to user behavior shifts during times of economic turbulence using thorough research and user journey mapping.
by Amplitude Marketing | Jul 12, 2024 | SEO
Google Analytics 4 (GA4) contains a concealed report that allows users to compare conversions exported to Google Ads and explains discrepancies between the platforms. Why we care. This hidden feature provides advertisers with a valuable tool to reconcile differences...
by Amplitude Marketing | Jul 12, 2024 | SEO
Alphabet’s rumored deal to acquire HubSpot is shelved, sources told Bloomberg (subscription required). Alphabet reportedly walked away from the deal weeks ago, according to Reuters. “Parties didn’t get to due-diligence stage in deal talks,” Bloomberg reported. Early...
by Amplitude Marketing | Jul 12, 2024 | SEO
Google’s AI Overviews now appear less than 7% of the time. This is one of 10 noteworthy findings from a new analysis of AI Overviews. This trend or less visibility for AI-generated answers started in mid-April, when the number of Google Search results without SGE...
