by Amplitude Marketing | Aug 13, 2024 | SEO
Creating high-quality, helpful content that drives search traffic is more important than ever. There’s nothing worse than pouring your heart and soul into a wonderful guide or blog post that nobody ever sees or churning out pieces with little value that disappoint or...
by Amplitude Marketing | Aug 13, 2024 | SEO
Addressing the tension between running efficient paid search campaigns and driving business growth is crucial. While building paid search accounts has become easier, using them effectively to grow a business is more challenging than ever. Focusing solely on...
by Amplitude Marketing | Aug 13, 2024 | SEO
One reason pay-per-click (PPC) marketing is so challenging is there isn’t one right answer to any problem. When considering account structure, there’s an argument to be made for single keyword ad groups (SKAGs), single theme ad groups (STAGs), dynamic search ads...
by Amplitude Marketing | Aug 13, 2024 | SEO
If only marketers could explore inside the minds of consumers, we might know what they really want. In the rapidly evolving landscape of digital commerce, understanding consumer behavior is key to staying ahead. Our upcoming webinar, based on Wunderkind’s 2024...
by Amplitude Marketing | Aug 11, 2024 | SEO
In this episode of Whiteboard Friday, Tom connects search intent to the organic funnel and how this can help guide our keyword research.
by Amplitude Marketing | Aug 10, 2024 | SEO
TikTok is now integrating Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters. Advertisers having access to TikTok’s massive, highly engaged user base could be a game changer and reduced friction between...
