by Amplitude Marketing | Aug 14, 2024 | SEO
Broad match can be a powerful tool for expanding reach and capturing new audiences via Google Ads, but it isn’t always the best fit for every PPC campaign. Knowing when to test and avoid broad match keywords is crucial to prevent overspending and inefficiency in your...
by Amplitude Marketing | Aug 14, 2024 | SEO
A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? Those surveyed had a handful of top-priority areas...
by Amplitude Marketing | Aug 13, 2024 | SEO
There’s a long-term trend of companies bringing SEO programs and expertise in-house. Companies usually want someone who is invested in the long-term success of the company and who can collaborate closely with other teams in a way that is difficult…Read more...
by Amplitude Marketing | Aug 13, 2024 | SEO
For most small businesses and those just starting out, this is hardly affordable… Luckily, there are a few ways to bring this cost down without hiring amateurs. I’ll explain how later. First, let’s look at a few SEO services that…Read more ›
by Amplitude Marketing | Aug 13, 2024 | SEO
Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. Why it matters. As Google faces antitrust scrutiny and rising ad costs, Facebook is maintaining...
by Amplitude Marketing | Aug 13, 2024 | SEO
Ah, 2024. Just another quiet, uneventful year. Not?! Between endless algorithm updates and ad type rollouts, AI Overviews rewriting SERP anatomy, Google’s content quality guidelines evolving at breakneck pace… what’s a search marketer to do? Keep calm, and carry on!...
