by Amplitude Marketing | Feb 19, 2025 | Digital Marketing
A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even true for pieces that are...
by Amplitude Marketing | Feb 19, 2025 | Digital Marketing
I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how they stayed up-to-date with business news, they all gave similar answers. “I read the Wall Street Journal because...
by Amplitude Marketing | Feb 18, 2025 | Digital Marketing
Picture this: Your boss is asking you about the business impact of your social media strategy. You know you’ve moved the needle — brought in website visitors, converted some of them, and nudged brand awareness. But how do you prove it?This is where a social media...
![Media Mix Modeling: What It Is and How to Use It [+ Examples]](https://amplitudemktg.com/wp-content/uploads/2025/02/8ba68133-b408-456b-a531-171a91d2b38e-1.png)
by Amplitude Marketing | Feb 18, 2025 | Digital Marketing
I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. I co-founded an...
![My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]](https://amplitudemktg.com/wp-content/uploads/2025/02/c791aced-6180-48a5-916d-b2d76cec1836-1.png)
by Amplitude Marketing | Feb 18, 2025 | Digital Marketing
I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple. If you want to create or incorporate compelling images into your brand‘s website for the first time and you’re not sure how you’re in...
by Amplitude Marketing | Feb 18, 2025 | Digital Marketing
Consumers increasingly care about sustainability, and sustainable marketing practices are your vehicle for connection. Consumers value sustainability so much they’re willing to pay 9.7% more for sustainable products. HubSpot’s State of Consumer Trends report also...
