by Amplitude Marketing | Feb 18, 2025 | Digital Marketing
Picture this: Your boss is asking you about the business impact of your social media strategy. You know you’ve moved the needle — brought in website visitors, converted some of them, and nudged brand awareness. But how do you prove it?This is where a social media...
![Media Mix Modeling: What It Is and How to Use It [+ Examples]](https://amplitudemktg.com/wp-content/uploads/2025/02/8ba68133-b408-456b-a531-171a91d2b38e-1.png)
by Amplitude Marketing | Feb 18, 2025 | Digital Marketing
I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. I co-founded an...
![My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]](https://amplitudemktg.com/wp-content/uploads/2025/02/c791aced-6180-48a5-916d-b2d76cec1836-1.png)
by Amplitude Marketing | Feb 18, 2025 | Digital Marketing
I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple. If you want to create or incorporate compelling images into your brand‘s website for the first time and you’re not sure how you’re in...
by Amplitude Marketing | Feb 18, 2025 | Digital Marketing
Consumers increasingly care about sustainability, and sustainable marketing practices are your vehicle for connection. Consumers value sustainability so much they’re willing to pay 9.7% more for sustainable products. HubSpot’s State of Consumer Trends report also...
![What Is a Risk Assessment? My Tips and Best Practices [+ Free Template]](https://amplitudemktg.com/wp-content/uploads/2025/02/d2194131-87c4-4089-8a3f-79a62ffcbedb.png)
by Amplitude Marketing | Feb 15, 2025 | Digital Marketing
No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits. But it’s the unexpected curveballs you don’t see coming, like a sudden cybersecurity breach or...
by Amplitude Marketing | Feb 14, 2025 | Digital Marketing
As a consultant, having a flow of high-quality clients is a must for steady, sustainable business growth (and making the rent every month).Thankfully, LinkedIn can make this a whole lot easier.While many lead generation channels need constant investment in ads or...
