by Amplitude Marketing | Feb 20, 2025 | Digital Marketing
During the last 15 years I’ve worked at a few companies, and looking back, most of them relied on tried-and-tested types of marketing methods like paid ads, email marketing, and SEO. These tactics still work well, but over the years a lot of new options and channels...
by Amplitude Marketing | Feb 20, 2025 | Digital Marketing
I know that Instagram is primarily about sharing striking visuals — images, videos, promotions, and even acting as a storefront for one’s business. But in truth, I spend much more time reposting other people’s content than my own. Sure, Instagram is a powerful social...
by Amplitude Marketing | Feb 19, 2025 | Digital Marketing
Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry.After sharing the list with my Marketing team, one thought echoed across the board: “Our readers would probably love...
by Amplitude Marketing | Feb 19, 2025 | Digital Marketing
Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly living and breathing AI But as we’ve worked through each one, we’ve gotten a real sense of what they’re good at (and where they fall short)....
by Amplitude Marketing | Feb 19, 2025 | Digital Marketing
A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even true for pieces that are...
by Amplitude Marketing | Feb 19, 2025 | Digital Marketing
I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how they stayed up-to-date with business news, they all gave similar answers. “I read the Wall Street Journal because...