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The Top Marketing Trends of 2025 & How They’ve Changed Since 2024 [Data from 1400+ Global Marketers]

The Top Marketing Trends of 2025 & How They’ve Changed Since 2024 [Data from 1400+ Global Marketers]

by Amplitude Marketing | Mar 11, 2025 | Digital Marketing

Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you‘re a marketer like myself, you’ve probably experienced the same feeling of whiplash as marketing trends continue to shift. Keeping up with the...
7 Brands That Got Inclusive Marketing Right

7 Brands That Got Inclusive Marketing Right

by Amplitude Marketing | Mar 8, 2025 | Digital Marketing

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I find myself having to educate clients on is the right way to think...
How to Create an Anchor Link to Jump to a Specific Part of a Page

How to Create an Anchor Link to Jump to a Specific Part of a Page

by Amplitude Marketing | Mar 8, 2025 | Digital Marketing

When I’m reading a blog post or a long web page, one of my favorite things to do is jump to a specific section that I want to read first. This is made possible thanks to anchor links. Want to see what I mean? Scroll to the table of contents below. Each of the topics...
The Usability Testing Playbook [Expert Tips & Sample Questions]

The Usability Testing Playbook [Expert Tips & Sample Questions]

by Amplitude Marketing | Mar 7, 2025 | Digital Marketing

As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they want to build a feature they saw a competitor launch or simply thought was a good idea. Then, they build that idea without knowing if their audience needs or...
How to Develop a Content Strategy in 7 Steps (From Start to Finish)

How to Develop a Content Strategy in 7 Steps (From Start to Finish)

by Amplitude Marketing | Mar 7, 2025 | Digital Marketing

Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s innovative and engaging for your prospects and customers. In this post,...
The 13 Best Keyword Research Tools to Find the Right Keywords for SEO

The 13 Best Keyword Research Tools to Find the Right Keywords for SEO

by Amplitude Marketing | Mar 7, 2025 | Digital Marketing

Let’s get right down to it — the key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic that’s more likely to convert. As for the key to finding — and choosing — the right long-tail keywords? I’ve found...
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