by Amplitude Marketing | Mar 8, 2025 | Digital Marketing
When I’m reading a blog post or a long web page, one of my favorite things to do is jump to a specific section that I want to read first. This is made possible thanks to anchor links. Want to see what I mean? Scroll to the table of contents below. Each of the topics...
![The Usability Testing Playbook [Expert Tips & Sample Questions]](https://amplitudemktg.com/wp-content/uploads/2025/03/6c3ff587-7525-4d62-b870-13a85b7c0868.png)
by Amplitude Marketing | Mar 7, 2025 | Digital Marketing
As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they want to build a feature they saw a competitor launch or simply thought was a good idea. Then, they build that idea without knowing if their audience needs or...
by Amplitude Marketing | Mar 7, 2025 | Digital Marketing
Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s innovative and engaging for your prospects and customers. In this post,...
by Amplitude Marketing | Mar 7, 2025 | Digital Marketing
Let’s get right down to it — the key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic that’s more likely to convert. As for the key to finding — and choosing — the right long-tail keywords? I’ve found...
by Amplitude Marketing | Mar 6, 2025 | Digital Marketing
Here’s a hint as to the identity of today’s master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting the white whale. “I would love to get cast members from The Bear” — Hulu’s Chicago-set show ” — “to record...
by Amplitude Marketing | Mar 6, 2025 | Digital Marketing
I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesn’t...
