by Amplitude Marketing | Feb 27, 2025 | Digital Marketing
Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Despite my experience with content strategies, I made a rookie mistake — I hadn’t created a...
by Amplitude Marketing | Feb 27, 2025 | Digital Marketing
I’ve been in content marketing for over a decade, and let me say that it’s never been this hard to rank highly in search. The reason is that there’s a lot of content out there — Google says that it indexes “hundreds of billions of webpages,” which take up over...
by Amplitude Marketing | Feb 27, 2025 | Digital Marketing
Lead generation is essential for growing any business, but I can’t stand those telemarketing calls that interrupt dinner. I cringe every time my phone rings mid-meal, and, let’s face it, those calls never seem to connect with real leads because I’m almost never...
by Amplitude Marketing | Feb 26, 2025 | Digital Marketing
If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model, laying the foundation for the funnel we marketers use every day. While the idea of selling...
by Amplitude Marketing | Feb 26, 2025 | Digital Marketing
Graza. Fishwife. Brightland. These brands represent some of my favorite CPG designs. Marked by bright colors, bold fonts, and creative illustrations, this style of packaging is now moving beyond specialty stores and into big retail aisles. “If you walk into almost...
by Amplitude Marketing | Feb 26, 2025 | Digital Marketing
TikTok is proving to be a major marketing heavyweight as more brands leverage the app to find and delight their audience. If you‘re a brand trying to find your footing on TikTok, you’ve come to the right blogger. I spoke with social media expert Annabelle Nyst, former...
