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by Amplitude Marketing | Apr 26, 2025 | Digital Marketing
If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Or you...
by Amplitude Marketing | Apr 24, 2025 | Digital Marketing
With the ever-changing nature of The Algorithm™, hashtags have remained one of the most reliable ways to boost your content’s visibility. Whether you’re creating Instagram Reels, posting to TikTok, or scheduling content across multiple social media...
by Amplitude Marketing | Apr 24, 2025 | Digital Marketing
Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you don’t? Then, you’ve got a bunch of tactics to gain earned media value without paying for every mention. Here’s where your whole...
by Amplitude Marketing | Apr 23, 2025 | Digital Marketing
“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice drops to a conspiratorial tone. “And this is the very important part: Choosing which identities you’re going to serve.” Also...
by Amplitude Marketing | Apr 23, 2025 | Digital Marketing
I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford comma woes across an entire manuscript. I have yet to watch C-beams glitter in the dark. But I’ve witnessed...
by Amplitude Marketing | Apr 23, 2025 | Digital Marketing
A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many want that number to be lower, the truth is that email is still a valuable communication tool. When I opt into an email...
