by Amplitude Marketing | Apr 8, 2025 | Digital Marketing
Meta houses three huge social media platforms, each offering their own benefits and drawbacks. When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics – like audience growth and site traffic – and where they’re...
by Amplitude Marketing | Apr 5, 2025 | Digital Marketing
Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. These technologies are no longer nice-to-haves — they’re critical for any organization looking to stay competitive. Of course, implementing new...
by Amplitude Marketing | Apr 5, 2025 | Digital Marketing
I know firsthand that staring at a blank page is the hardest part of writing a business plan. Whether you’re launching a new venture or refining an existing one, having a roadmap is key. But, figuring out where to start? That’s another story. To get over the hump, I...
by Amplitude Marketing | Apr 5, 2025 | Digital Marketing
As a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together. Nowadays, the internet and marketing go hand in hand, so you need to know what digital marketing is and how to use it if you want to meet your audiences where...
by Amplitude Marketing | Apr 4, 2025 | Digital Marketing
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the early 2000s, communications professor Bob Hornik wanted to see if anti-drug ads worked. At the time, most ads used shock and fear...
![How to Do Market Research & Better Understand Your Target Customers [Template]](https://amplitudemktg.com/wp-content/uploads/2025/04/6ba52ce7-bb69-4b63-965b-4ea21ba905da.png)
by Amplitude Marketing | Apr 4, 2025 | Digital Marketing
A few months ago, I struggled with creating effective email copy, despite following best practices. But once I dove deep into market research, everything changed. Based on my findings, I used our customers’ own words and pain points in our messaging. This...
