by Amplitude Marketing | Apr 15, 2025 | Digital Marketing
Before this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and FedEx. And even founded her own small business clothing line. Now, she leads communications and partner engagement for state development initiatives...
![Ecommerce Customer Journey Mapping — How to Set Potential Shoppers Up to Buy [Tips & Template]](https://amplitudemktg.com/wp-content/uploads/2025/04/12501f7c-8e26-4e3c-9642-7afbe078156a.png)
by Amplitude Marketing | Apr 12, 2025 | Digital Marketing
Whether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest time and energy in creating an ecommerce customer journey map. Ecommerce journeys may be faster than typical B2B buying cycles, but they...
by Amplitude Marketing | Apr 11, 2025 | Digital Marketing
January 18th, 2025, was a dark day for many in the United States. TikTok was banned, sending brands and users into turmoil — and then it resurrected about 12 hours later. The social media saga spanned years, starting in 2020, and held the attention of global...
![Cultural Marketing: What It Is & How to Do It The Right Way [According to Experts]](https://amplitudemktg.com/wp-content/uploads/2025/04/3f403048-fd8e-426f-bddd-4fce020ae24b.png)
by Amplitude Marketing | Apr 10, 2025 | Digital Marketing
As a recent Philadelphian, I love that I live in a city teeming with diversity. As a result, many local businesses dabble in cultural marketing to appeal to as many residents as possible and show how inclusive their products and services are. Whether coffee shops like...
by Amplitude Marketing | Apr 10, 2025 | Digital Marketing
A basic grasp of design principles is useful for any marketer — maybe you’re part of a scrappy DIY team and need to do your own design, or maybe you just want a better understanding of what your in-house design team is up to. I’ve worked with many graphic design teams...
by Amplitude Marketing | Apr 9, 2025 | Digital Marketing
While billionaires hoard water rights and investors play Monopoly with farmland, one 20-something founder is trying something completely different: creating water from thin air. Meet Augustus Doricko, the CEO of Rainmaker — a Southern California startup using...
