![We asked customers how they like to communicate with brands [HubSpot blog survey]](https://amplitudemktg.com/wp-content/uploads/2025/05/db725f24-564c-483b-a28c-2d6ff9986516-1.png)
by Amplitude Marketing | May 24, 2025 | Digital Marketing
Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate a conversation with a chatbot, or even pick up the phone to learn more about a service or product. In my experience leading marketing...
by Amplitude Marketing | May 23, 2025 | Digital Marketing
Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilities: “Otter on a plane using wifi.” Mollick uses that prompt to create images of … an otter using Wi-Fi on an...
by Amplitude Marketing | May 22, 2025 | Digital Marketing
I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the manual stuff I was too bored to do. However, I quickly discovered hidden costs to everything I did. My automation script needed a...
by Amplitude Marketing | May 22, 2025 | Digital Marketing
I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of paid acquisition has skyrocketed. Content differentiation has become harder than ever, especially when AI can write generic posts in...
by Amplitude Marketing | May 22, 2025 | Digital Marketing
When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit that I was unconvinced it would make a splash. But here we stand in 2025: Threads has surpassed TikTok and Instagram in the social apps category in Apple’s...
by Amplitude Marketing | May 21, 2025 | Digital Marketing
Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell you their secret: It’s not what they know, it’s who they know. Every great leader has a board of directors — smart people who challenge their thinking. But, what if you don’t have a...
