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10 YouTube Trends to Leverage in 2022 [Data + Expert Tips]

10 YouTube Trends to Leverage in 2022 [Data + Expert Tips]

by Amplitude Marketing | Nov 2, 2022 | Digital Marketing

In 2020, I looked up more recipes than I ever have. Mostly Italian if you’re wondering. I also spent a lot of time watching videos on YouTube, letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. Most consumers were...
Instagram and TikTok Resumes: Are Marketing Managers Watching Them?

Instagram and TikTok Resumes: Are Marketing Managers Watching Them?

by Amplitude Marketing | Nov 1, 2022 | Digital Marketing

Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands — but can we also use these platforms to create and share resumes? In 2021, TikTok launched TikTok Resumes, a program designed to “continue...
Which SEO Metrics Matter Most to Marketing Leaders, According to Semrush’s VP of Brand Marketing

Which SEO Metrics Matter Most to Marketing Leaders, According to Semrush’s VP of Brand Marketing

by Amplitude Marketing | Nov 1, 2022 | Digital Marketing

Having a strong SEO strategy is critical for reaching new audiences and generating leads for your business. In fact, 43% of marketing directors, VPs, and C-suite executives reported SEO as one of the most effective strategies their companies currently leverage....
The Great Resignation: How It’s Changing Hiring for Companies and Job Prospects [+ Expert Insight]

The Great Resignation: How It’s Changing Hiring for Companies and Job Prospects [+ Expert Insight]

by Amplitude Marketing | Nov 1, 2022 | Digital Marketing

The U.S. Bureau of Labor Statistics says that over 47 million Americans quit their jobs in 2021 — this is what’s now known as The Great Resignation. As there has been a significant increase in the number of vacant positions and the number of workers who have left...
The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]

The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]

by Amplitude Marketing | Nov 1, 2022 | Digital Marketing

In 2022, 51% of B2C marketers plan to increase their marketing budget. The question is where is that budget going? Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067...

Rare Beauty’s Marketing Strategies for Being an Inclusive and Viral Brand

by Amplitude Marketing | Nov 1, 2022 | Digital Marketing

In this episode of Shopify Masters, you’ll get a behind the scenes look at Rare Beauty, the cosmetics brand founded by Selena Gomez. Chief Marketing Officer Katie Welch shares her marketing strategies: her approach to brand storytelling, how they’ve built an inclusive...
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