by Amplitude Marketing | Dec 7, 2022 | Digital Marketing
The movie Field of Dreams famously claims, “If you build it, they will come.” Unfortunately, this passive approach is just not true for content marketing. The marketing channels you use to distribute content are just as important as the content itself. Marketing...
by Amplitude Marketing | Dec 6, 2022 | Digital Marketing
When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat. But what if I told...
by Amplitude Marketing | Dec 6, 2022 | Digital Marketing
Marketers and third-party cookies — can you name a better combo? A few years ago, you really couldn’t. But with Google phasing out third-party cookies in 2024, marketers are busy searching for new strategies to collect user data. While 2024 might seem far down...
by Amplitude Marketing | Dec 6, 2022 | Digital Marketing
With a purchasing power of more than $340 billion, Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies show that the generation shops and spends money...
by Amplitude Marketing | Dec 6, 2022 | Digital Marketing
Nick Saltarelli saw a gap in the chocolate market and created a functional, protein-rich chocolate bar from scratch in their kitchen. Nick shares the fundraising journey behind Mid-Day Squares, and how he and his wife sold more than one million chocolate bars in just...
by Amplitude Marketing | Dec 3, 2022 | Digital Marketing
The creator economy has seen exceptional growth over the last few years and will only grow more in the future. So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot’s...