by Amplitude Marketing | Dec 8, 2022 | Digital Marketing
In the marketing industry, you’ve likely heard the term “market share” from time to time, but what does it mean? Why is it necessary, and how is it calculated? As marketers, it’s important to understand market share so you know how your company...
by Amplitude Marketing | Dec 8, 2022 | Digital Marketing
Your personality makes you unique — a differentiation that doesn’t just apply to people. Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can...
by Amplitude Marketing | Dec 8, 2022 | Digital Marketing
When you have an active website, consistently coming up with blog ideas can be a challenge. So, what do you do when it feels like you’ve written about everything under the sun? Even the most seasoned marketers could use an occasional brainstorming boost. If you need...
by Amplitude Marketing | Dec 7, 2022 | Digital Marketing
We’ve entered the era of purpose. 70% of employees believe it’s important to work for a business with a clear sense of purpose. And, 54% of consumers have reduced or stopped purchasing from organisations they think missed the mark on environmental or social issues....
by Amplitude Marketing | Dec 7, 2022 | Digital Marketing
With more than 2 billion monthly users, YouTube can help businesses reach a huge audience. To use the platform as an efficient marketing tool, you’ll need to stay current on the latest YouTube ad specs. Wondering how you should format your ads? In this post, we’ll...
