by Amplitude Marketing | Jul 2, 2025 | Digital Marketing
Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This wasn’t my first time navigating global nuance. With an MBA in International Business and experience working on a...
by Amplitude Marketing | Jul 1, 2025 | Digital Marketing
If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some of the most effective marketing I’ve ever done — from the early days of my career to my time at Drift — came from...
by Amplitude Marketing | Jul 1, 2025 | Digital Marketing
Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording, structure, even emojis — everything counts. I’ve encountered countless job descriptions during my time as a marketer and have learned a...
by Amplitude Marketing | Jun 28, 2025 | Digital Marketing
My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?” That pause perfectly sums up where we stand with AI video tools right now. We‘ve reached the point where even a casual viewer has to take a...
by Amplitude Marketing | Jun 27, 2025 | Digital Marketing
Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Source Now, I love Stripe. Their product is tremendous in the world of payment processing, but this ad makes no sense. Not only is it confusing, but...
by Amplitude Marketing | Jun 27, 2025 | Digital Marketing
I’ll never forget the first freebie marketing piece I created and put on the internet: a free guide to help you grow your Instagram following. I wrote all the copy in a Word doc and tossed it out to my audience. Within a few hours, I had a few hundred new subscribers...
