by Amplitude Marketing | Jul 9, 2025 | Digital Marketing
I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was a little painful. I lost sleep. I lost hair. I made a lot of mistakes and learned most of what I know now the hard way. What I quickly realized is this: Being a...
by Amplitude Marketing | Jul 8, 2025 | Digital Marketing
In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some teams weeks to complete. And the graphics aren’t just a first draft starting point. They’re final assets ready to run. I tested this out on a...
by Amplitude Marketing | Jul 4, 2025 | Digital Marketing
Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status. Although a broader concept about human behavior, costly signaling absolutely applies...
by Amplitude Marketing | Jul 4, 2025 | Digital Marketing
Coming up with strong lead generation ideas isn’t always easy. I’ve found myself putting it off more than once — not because it’s not important, but because it often feels like a hit-or-miss. And I’m not alone. In the last year, 45% of businesses reported struggling...
by Amplitude Marketing | Jul 3, 2025 | Digital Marketing
A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. It wasn’t magic. Just algorithms working with behavioral data. But data collection is no longer something we can do in the background....
by Amplitude Marketing | Jul 3, 2025 | Digital Marketing
AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a completely different gear. We’re not just talking about smoother narration or cleaner text-to-speech anymore. These tools are starting to sound like actual...
