by Amplitude Marketing | Dec 14, 2023 | Digital Marketing
Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as an internal document, and as a company who values transparency, we decided to share it with the world. Like HubSpot, the Culture Code is a perpetual...
by Amplitude Marketing | Dec 14, 2023 | Digital Marketing
Content makes the world go ’round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Chances are, your brand has worked with creators in the past and likely...
by Amplitude Marketing | Dec 14, 2023 | Digital Marketing
The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. Email marketing for hotels is a unique challenge: there can be varying customer acquisition periods, low retention...
by Amplitude Marketing | Dec 13, 2023 | Digital Marketing
Early in my career, my boyfriend (now fiancé) was helping me write my resume. I asked to see his and noticed he included personal interests. He’s an engineer, so seeing hobbies like basketball and video games stood out to me. I asked him why he chose to include these,...
by Amplitude Marketing | Dec 13, 2023 | Digital Marketing
From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. With all the information out there, it can be difficult to even know how to understand and implement AI. In my role on the AI...
by Amplitude Marketing | Dec 13, 2023 | Digital Marketing
Google uses 200+ ranking factors when determining the search results. How do you ensure that your website gets more visibility and, thus, higher SERP positions? What is the ultimate metric that can make or break the rankings? Is it the domain authority, content...