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Portfolios vs. Resumes — The Complete Guide

Portfolios vs. Resumes — The Complete Guide

by Amplitude Marketing | Dec 16, 2023 | Digital Marketing

In today’s competitive job market, your income and career rely on knowing how to communicate your skills and experiences. To do so, you can choose one of two primary vehicles: a resume or a portfolio. As a freelance writer and author, a portfolio is my greatest...
Should Marketers Optimize for Bing? [Data + Expert Tips]

Should Marketers Optimize for Bing? [Data + Expert Tips]

by Amplitude Marketing | Dec 16, 2023 | Digital Marketing

When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about Bing SEO? With more than a billion monthly users, Bing is the second most popular search engine globally. Moreover, since Microsoft’s...

A Guide to Integrating AI Tools in Your Marketing Processes [New Data + Expert Tips]

by Amplitude Marketing | Dec 15, 2023 | Digital Marketing

As I sit here wrapping up this blog post, I’ve gotten stuck trying to come up with a snazzy, but concise, title.  So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating...
SEO For Plumbers — How to Show Up in Google Results

SEO For Plumbers — How to Show Up in Google Results

by Amplitude Marketing | Dec 15, 2023 | Digital Marketing

Did you know that roughly 800,000+ people search “plumbers near me” on Google a month? That’s a lot of demand for plumbing services. If you don’t target the correct keywords for SEO (Search Engine Optimization), you may miss out on a lot of business. Starting a...
International PPC: The Complete Guide

International PPC: The Complete Guide

by Amplitude Marketing | Dec 15, 2023 | Digital Marketing

When you want to reach a global audience, turn to international PPC. PPC, or pay-per-click, campaigns have long been an effective way to get in front of your target buyer and drive traffic to your site. When it comes time to expand into a new market or reach customers...
The Ultimate List of Email Marketing Stats for 2023

The Ultimate List of Email Marketing Stats for 2023

by Amplitude Marketing | Dec 15, 2023 | Digital Marketing

Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t think that more contemporary methods should distract you from one of the oldest, most effective strategies  — email marketing. In fact,...
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