by Amplitude Marketing | Apr 9, 2024 | Digital Marketing
There’s a narrative among marketers that I’m tired of hearing, and it’s that X (formerly Twitter) ads don’t work. I admittedly started experimenting with X ads for my marketing consulting business somewhat out of desperation after a series of unfortunate events locked...
by Amplitude Marketing | Apr 9, 2024 | Digital Marketing
Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be hard. Google Ads requires a lot of testing and experimentation. Or, at least, it did until now....
by Amplitude Marketing | Apr 9, 2024 | Digital Marketing
In the wake of its anniversary, British clothing company Belstaff has rebranded and replatformed. More
![47 B2B Marketing Stats to Know This Year [+HubSpot Data]](https://amplitudemktg.com/wp-content/uploads/2024/04/db725f24-564c-483b-a28c-2d6ff9986516.png)
by Amplitude Marketing | Apr 6, 2024 | Digital Marketing
Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. That’s somewhat how it feels when making conclusions about B2B marketing without the right...
by Amplitude Marketing | Apr 6, 2024 | Digital Marketing
When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast. Fast-forward to 2024, and I thought the live QVC era...
![Creating an HTML Email: The Design Guide You Need [+ Free Templates]](https://amplitudemktg.com/wp-content/uploads/2024/04/93900ebf-b470-4776-bc40-7ef5d9814e71.png)
by Amplitude Marketing | Apr 6, 2024 | Digital Marketing
When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. As a marketer, you’ve probably compared HTML emails versus plain text emails and realized that each type has different benefits. HTML emails aren’t...
