by Amplitude Marketing | Mar 12, 2024 | Digital Marketing
The promise of inbound marketing is a lure that attracts businesses of all kinds, but many don’t understand the effort it takes to be successful. After a few blog posts, many people flame out and grumble, “We tried content marketing, but it didn’t work for us.” As a...
by Amplitude Marketing | Mar 9, 2024 | Digital Marketing
I once signed up for an event and totally forgot about it in an hour. But when I opened my inbox later in the day, I found a shiny email confirming my registration for the event. This confirmation email reminded me about the event with all the necessary context. It...
by Amplitude Marketing | Mar 9, 2024 | Digital Marketing
Ecommerce is businesses selling products online, and people buying those products online. Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. Below I’ve compiled a list of...
by Amplitude Marketing | Mar 8, 2024 | Digital Marketing
Spent $20,000 on a research report only to spin up a landing page, send an email blast, and publish a few press releases? Unsurprisingly, you barely got any reach or leads for your report.That’s the old playbook.These days, B2B companies are taking a social-first...
by Amplitude Marketing | Mar 8, 2024 | Digital Marketing
When I was working as an in-house marketer, our team spent months in preparation for a massive industry event. In the run-up to the big day, one of the biggest challenges was finding sponsors for the show. Emails went unanswered. Pitches were ignored. Nothing seemed...
by Amplitude Marketing | Mar 8, 2024 | Digital Marketing
ChatGPT and Google Bard have entered the chat. You’re missing the party if you haven’t joined the conversation around artificial intelligence (AI) in digital marketing. Perhaps you’re exploring AI on your own, or your boss asked you to report back on ways to...