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How to Prove the ROI of Community Management (According to Experts)

How to Prove the ROI of Community Management (According to Experts)

by Amplitude Marketing | Jul 13, 2024 | Digital Marketing

In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management. Unfortunately, that’s not the world we live in — so I reached out to 3 different community management...
Why is Community Management Important?

Why is Community Management Important?

by Amplitude Marketing | Jul 13, 2024 | Digital Marketing

If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. My experience gave me first-hand knowledge of why community management is important and why...
6 Types of Online Communities Your Brand Should Consider Investing In This Year

6 Types of Online Communities Your Brand Should Consider Investing In This Year

by Amplitude Marketing | Jul 13, 2024 | Digital Marketing

When I started thinking about the different types of online communities that exist, I felt like the possibilities were endless. After all, new communities pop up every day. Some are free, some are paid. Some are public, some are exclusive. However, based on what I...
6 Community Management Trends To Know in 2024

6 Community Management Trends To Know in 2024

by Amplitude Marketing | Jul 13, 2024 | Digital Marketing

Brands build online communities around their target audiences. As consumer preferences change and technological advances offer more and more opportunities, community management strategies change alongside them. In this piece, I’ll go over community management trends...
Free vs. Paid Online Communities: Which Is Right for You? [Expert Tips]

Free vs. Paid Online Communities: Which Is Right for You? [Expert Tips]

by Amplitude Marketing | Jul 13, 2024 | Digital Marketing

A key decision when creating an online community is whether it’ll be free for members to join or if they’ll have to pay to access it. And, the model you choose can have a significant impact on how you end up running your community. This piece will be all about free...
6 Types of Community Management (+ Tips from the Experts Who Manage Them)

6 Types of Community Management (+ Tips from the Experts Who Manage Them)

by Amplitude Marketing | Jul 13, 2024 | Digital Marketing

Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community manager, you’re hosting a party. At first you have to welcome everyone, take their jackets, and offer them food or a...
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