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How to Perform a Competitor Analysis (with Examples and Template)

How to Perform a Competitor Analysis (with Examples and Template)

by Amplitude Marketing | Nov 8, 2024 | Digital Marketing

Competitor analysis can be hard.It’s particularly hard (and confusing and incredibly time-consuming) if you’re relatively new in business. Most of the data is ridiculously difficult to get. Even if you manage to dig something up, you always seem to be left with more...
The Ultimate Guide to Statements of Work — Here’s Everything I Know

The Ultimate Guide to Statements of Work — Here’s Everything I Know

by Amplitude Marketing | Nov 8, 2024 | Digital Marketing

I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients — no signed documents or contracts. But as I gained more experience, I realized that if I wanted to grow my business I had to set ground rules...
The Startup Distribution Engine: Why You Need One and How to Build It

The Startup Distribution Engine: Why You Need One and How to Build It

by Amplitude Marketing | Nov 8, 2024 | Digital Marketing

As a startup founder or marketing leader, you’ve likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice? Building a great product is hard, but it’s only half the battle. The real challenge is...
My Comprehensive Guide to Micro-Influencer Marketing

My Comprehensive Guide to Micro-Influencer Marketing

by Amplitude Marketing | Nov 8, 2024 | Digital Marketing

I recently purchased an adorable cable-knit sweater on TikTok Shop merely because I saw an influencer post about it. The pull influencers of all followings have on social media users today is strong. After all, 63% of consumers will likely buy products promoted by an...

How To Use Search Retargeting To Maximize Awareness

by Amplitude Marketing | Nov 8, 2024 | Digital Marketing

Search retargeting allows you to serve ads to members of your target audience who have a demonstrated interest in the product you sell.More

What Is Digital PR? Digital PR Strategy For Ecommerce

by Amplitude Marketing | Nov 8, 2024 | Digital Marketing

Want to get your brand message out there? Digital PR is one answer for getting online visibility.More
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