by Amplitude Marketing | Apr 10, 2026 | Digital Marketing
An AEO strategy for SaaS won’t stray too far away from a good SEO strategy, but some tactics benefit AI search more than others, and it helps to know what these are. We all know that AI has shifted how brands earn visibility, and how visibility doesn’t equal clicks....
by Amplitude Marketing | Apr 9, 2026 | Digital Marketing
Two-thirds of marketers say that marketing has changed more in the past three years than in the past 50. Understanding Loop Marketing versus traditional marketing has become essential for marketers in 2026. The two frameworks differ fundamentally in how brands reach,...
by Amplitude Marketing | Apr 9, 2026 | Digital Marketing
A marketing forecast estimates future marketing results, such as leads, pipeline, and revenue, using historical data and conversion assumptions. Marketing forecasting connects planned activity to expected outcomes, helping teams understand what performance is likely...
by Amplitude Marketing | Apr 9, 2026 | Digital Marketing
Maybe you’ve opened ChatGPT a handful of times, gotten subpar results, and moved on. Maybe you’ve sat through an AI training or two and thought, “Cool, but how does this actually apply to my job?” Or maybe you’ve bookmarked a dozen AI tools you saw recommended on...
by Amplitude Marketing | Apr 8, 2026 | Digital Marketing
When I first started posting on LinkedIn consistently, I couldn’t understand why some posts were a huge hit, while others flopped. That is, until I started monitoring my social media analytics.Suddenly, it all became much clearer: I had data that pointed to which...
by Amplitude Marketing | Apr 8, 2026 | Digital Marketing
Search results used to be a doorway. You ranked, someone clicked, and they landed on your site. But today, that model is eroding faster than most marketing teams are equipped to move. Bain & Company research found that about 80% of consumers now rely on...
