by Amplitude Marketing | Apr 24, 2026 | Digital Marketing
Generative AI is changing how people discover brands, products, and information. Because it disrupts the buyer journey, it requires new metrics, specifically GEO KPIs, that accurately reflect performance within these AI engines. With Google AI Overviews appearing in...
by Amplitude Marketing | Apr 23, 2026 | Digital Marketing
AEO metrics every marketer should track in 2026 Answer engine optimization (AEO) is a marketing strategy designed to help brands appear more consistently and accurately within AI-driven answer engines such as ChatGPT, Perplexity, and Copilot. According to Adobe...
by Amplitude Marketing | Apr 23, 2026 | Digital Marketing
Research shows that 32% of buyers discover new B2B vendors using generative AI chatbots. This is why an answer engine optimization (AEO) strategy for B2B businesses is essential. AI-driven answer engines help buyers discover, evaluate, and shortlist vendors. The same...
by Amplitude Marketing | Apr 22, 2026 | Digital Marketing
GEO has found its place in the search landscape, and it’s reasonable to think that the future of generative engine optimization is guaranteed. According to Datos’s State of Search report, Q4-2025 saw some interesting changes. For the first time, AI tools had a...
by Amplitude Marketing | Apr 16, 2026 | Digital Marketing
I don’t use AI image generators in my creative process — or at least, I didn’t before writing this article. Every time I tried to think of a reason to generate an image, my brain went straight to photorealism.And then I’d think: why wouldn’t I...
by Amplitude Marketing | Apr 10, 2026 | Digital Marketing
Every company I talk to right now is convinced they have an AI problem. Their AI writes emails nobody responds to. It researches accounts and surfaces leads the sales team already closed six months ago. Finger-numbing sessions copying and pasting between tools...
