by Amplitude Marketing | Feb 27, 2025 | Social Media
Social media skills have evolved dramatically since AI has come into the picture. To keep pace with these changes, social media managers must develop specialized skills that complement AI-driven advancements in content strategy, analytics and audience engagement....
by Amplitude Marketing | Feb 27, 2025 | Digital Marketing
If your Instagram profile looks a little different, you’re not alone. Instagram is rolling out a new 4:5 aspect ratio for post previews, replacing the classic 1:1 square grid. This means posts now appear taller, bringing the profile grid in line with the...
by Amplitude Marketing | Feb 27, 2025 | Digital Marketing
Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Despite my experience with content strategies, I made a rookie mistake — I hadn’t created a...
by Amplitude Marketing | Feb 27, 2025 | Digital Marketing
I’ve been in content marketing for over a decade, and let me say that it’s never been this hard to rank highly in search. The reason is that there’s a lot of content out there — Google says that it indexes “hundreds of billions of webpages,” which take up over...
by Amplitude Marketing | Feb 27, 2025 | Digital Marketing
Lead generation is essential for growing any business, but I can’t stand those telemarketing calls that interrupt dinner. I cringe every time my phone rings mid-meal, and, let’s face it, those calls never seem to connect with real leads because I’m almost never...
