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Share of Search: How to Calculate, Use, And Improve It

by Amplitude Marketing | May 8, 2025 | SEO

For example, let’s say your brand gets 20,000 searches in a month, and your three main competitors get 15,000, 10,000, and 5,000 searches, respectively. The total branded search volume in your category is 50,000. To calculate your share of search:…Read more...

Snapchat Announces AI-Powered Ad Updates, and Expanded Sponsored Snaps

by Amplitude Marketing | May 7, 2025 | Social Media

Snap outlined some coming ad updates at NewFronts 2025.

X Experiments With Up and Downvotes on Posts

by Amplitude Marketing | May 7, 2025 | Social Media

A new way to signal post interest in-stream?

Meta Shares Tips on How to Avoid Financial Scams Online

by Amplitude Marketing | May 7, 2025 | Social Media

Meta’s provided some new tips and pointers to help people avoid financial scams in its apps.

TikTok Looks to Help Connect Users with Skills-Based Career Opportunities

by Amplitude Marketing | May 7, 2025 | Social Media

The collaboration will see TikTok promote more skills-based content in the app. 
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