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SEO audits: How to conduct one that drives traffic growth [+ checklist]

SEO audits: How to conduct one that drives traffic growth [+ checklist]

by Amplitude Marketing | Jan 17, 2026 | Digital Marketing

At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility. An SEO audit identifies technical, on-page, content, and link issues on a website. It helps SEO teams identify, prioritize, and fix the...

SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility

by Amplitude Marketing | Jan 17, 2026 | SEO

Brand marketing is more important to SEO than ever before. Search engines now understand brands as entities, not just keywords. They connect your brand to your industry and offerings to surface you in relevant searches beyond exact matches. Google and…Read more...

Vibe Coding Your Own SEO Tools — Whiteboard Friday

by Amplitude Marketing | Jan 17, 2026 | SEO

Ready to learn how to “vibe code” custom SEO tools using ChatGPT and Google Colab? Gus Pelogia shares 5 automation ideas, including entity tracking and hreflang matching, to save you time.
How to build a social media portfolio that proves your impact

How to build a social media portfolio that proves your impact

by Amplitude Marketing | Jan 16, 2026 | Social Media

The social media job market in the UK is crowded, and a CV alone won’t cut it. Hiring managers want proof that you can create real impact across every part of social media marketing. They’re looking for clear evidence that you can plan, produce and deliver results—not...

Google Expands Budget Allocation Options for Ad Campaigns

by Amplitude Marketing | Jan 15, 2026 | Social Media

Now, you can set an overall budget for the duration of your campaign. 
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