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Threads Continues to Add Users as X Sees Ongoing Declines

by Amplitude Marketing | Jan 19, 2026 | Social Media

Is Threads actually now beating X in daily active users?
42 top student influencers for UK universities to partner with

42 top student influencers for UK universities to partner with

by Amplitude Marketing | Jan 19, 2026 | Social Media

UK universities can’t rely on glossy brochures to win students anymore. Today’s applicants, especially young people, want authentic voices, not scripted campaigns. Student influencers deliver exactly that. Through influencer marketing, they share the student...
The 18 social media trends to shape your 2026 strategy

The 18 social media trends to shape your 2026 strategy

by Amplitude Marketing | Jan 18, 2026 | Social Media

Creating a social media marketing trends report heading into 2026 was an interesting challenge. Trends are no longer linear, or even shaped like a traditional bell curve. They can be splintered and contradictory. Social identities and communities are becoming more...

X Announces $1 Million Prize For Top X Article This Month

by Amplitude Marketing | Jan 17, 2026 | Social Media

X is making a splashy push to get more journalists posting to the app.
What is Answer Engine Optimization (AEO) and how does it change SEO?

What is Answer Engine Optimization (AEO) and how does it change SEO?

by Amplitude Marketing | Jan 17, 2026 | Digital Marketing

If you‘re familiar with the world of SEO, I probably don’t have to tell you there’s been a serious shift in its landscape. Marketers are no longer just optimizing content for Google‘s traditional blue links; we’re now optimizing for AI. The shift is called...
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