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How to create cross-functional SEO and PR teams for enterprises

How to create cross-functional SEO and PR teams for enterprises

by Amplitude Marketing | Dec 7, 2023 | SEO

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. This partnership has its challenges. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer...
Could happy advertisers be the key to connected TV success? by MNTN

Could happy advertisers be the key to connected TV success? by MNTN

by Amplitude Marketing | Dec 7, 2023 | SEO

For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is coming out on top. Seeking more flexibility and lower costs, consumers have cut cords en masse, resulting in CTV viewership surpassing linear. With ~230...

Google Search Console to stop reporting on product results search in performance reports

by Amplitude Marketing | Dec 7, 2023 | SEO

Google Search Console will stop reporting on the product search results within the Performance reports in Search Console and the Search Console API starting in January 2024. Those websites that have product pages will soon no longer be able to click on the search...

Build a Business Case to Get an International SEO Investment Approved for 2024

by Amplitude Marketing | Dec 7, 2023 | SEO

Have you been wanting to get an international SEO investment approved? Dig into this article to uncover Adriana’s tips on how to build a business case to do so.

The Age of Virtual Influencers Is Coming, Bringing a Range of New Considerations for Brands

by Amplitude Marketing | Dec 7, 2023 | Social Media

The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake.
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