by Amplitude Marketing | Dec 7, 2023 | SEO
Google today announced Gemini, a multimodal large language model, and confirmed the AI model will be added to Search and Ads next year. Gemini in Search. Gemini will become available in Search, Ads and other Google products in the coming months. Meanwhile, Google...
by Amplitude Marketing | Dec 7, 2023 | SEO
Generative AI is revolutionizing SEO, especially for large websites dealing with complex technical challenges. AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to...
by Amplitude Marketing | Dec 7, 2023 | SEO
Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. You can now build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process, GA announced on X. Why we...
by Amplitude Marketing | Dec 7, 2023 | SEO
The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across...
by Amplitude Marketing | Dec 7, 2023 | SEO
Google’s November 2023 core update took about 26 days to fully roll out and was completed on November 28th. Now that the update is done, I wanted to share some data on how this November core update compared to the data on the October 2023 core update. In short, the...
