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Best of SearchBot: Create a strategy to build high-quality backlinks

by Amplitude Marketing | Apr 9, 2024 | SEO

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its...

Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny

by Amplitude Marketing | Apr 9, 2024 | SEO

Google’s potential HubSpot acquisition is expected to face resistance from both U.S. and European antitrust regulators. Although Google hasn’t officially bid to acquire the online marketing software company, valued at $35 billion, experts are discussing whether such a...
ROI-driven content marketing: Aligning strategies with revenue goals

ROI-driven content marketing: Aligning strategies with revenue goals

by Amplitude Marketing | Apr 9, 2024 | SEO

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies...
Ensuring quality in your SEO services: A checklist

Ensuring quality in your SEO services: A checklist

by Amplitude Marketing | Apr 9, 2024 | SEO

As an agency, consultant or in-house provider, delivering quality is a top priority. But what exactly defines a “quality” SEO service? Is it solely about achieving results? Or are there other important factors to consider? This checklist outlines key elements to...

How to Acknowledge and Cope with Fear of Local Business Reviews

by Amplitude Marketing | Apr 9, 2024 | SEO

Review neglect can erode your local business’ reputation, but fear of reviews is valid. Miriam Ellis walks you through acknowledging, reframing, and diminishing fears you or your clients may have.
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