by Amplitude Marketing | Apr 9, 2024 | Social Media
You know when you’re working with a customer service team that has pressure-tested escalation management processes in place. It’s a difference you can measure—mainly in time saved. A lot of work goes into creating these experiences, but it’s worth every minute....
by Amplitude Marketing | Apr 9, 2024 | Social Media
In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I met with the executive recruiter and had a pleasant and positive conversation that made me initially excited for the role. As we were wrapping...
by Amplitude Marketing | Apr 9, 2024 | Digital Marketing
There’s a narrative among marketers that I’m tired of hearing, and it’s that X (formerly Twitter) ads don’t work. I admittedly started experimenting with X ads for my marketing consulting business somewhat out of desperation after a series of unfortunate events locked...
by Amplitude Marketing | Apr 9, 2024 | Digital Marketing
Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be hard. Google Ads requires a lot of testing and experimentation. Or, at least, it did until now....
by Amplitude Marketing | Apr 9, 2024 | Digital Marketing
In the wake of its anniversary, British clothing company Belstaff has rebranded and replatformed. More
