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Social media and ecommerce: A sales-focused guide for 2025

Social media and ecommerce: A sales-focused guide for 2025

by Amplitude Marketing | Nov 1, 2024 | Social Media

Retail ecommerce sales hit $5.621 trillion in 2023. And sales through social networks accounted for an estimated 18% of total online sales. By the end of 2024, ecommerce sales are expected to top $6 billion. Ecommerce and social media marketing are like two peas in a...
Social listening: How to better understand your audience [2025]

Social listening: How to better understand your audience [2025]

by Amplitude Marketing | Nov 1, 2024 | Social Media

If you don’t have a social listening strategy, you’re missing out on some of the most valuable data available to help build your business. Social media listening tools allow you to build a solid understanding of what customers and potential customers think about you...
18 social media monitoring tools you need in 2024

18 social media monitoring tools you need in 2024

by Amplitude Marketing | Nov 1, 2024 | Social Media

Tracking social media engagement across a bunch of different networks can be tricky. But those likes, comments and shares are invaluable to your brand. According to The 2023 State of Social Media Report, 91% of business leaders agree that their company’s success will...
Screenwriting Techniques for Marketers: Defining Your Customer’s Problem

Screenwriting Techniques for Marketers: Defining Your Customer’s Problem

by Amplitude Marketing | Nov 1, 2024 | Digital Marketing

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. For the past ten years, I’ve been using Hollywood screenwriting techniques to help companies create powerful marketing stories. I’ve seen...
Personality Content: Strategies for Creating AI-Proof Content

Personality Content: Strategies for Creating AI-Proof Content

by Amplitude Marketing | Nov 1, 2024 | Digital Marketing

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational content used to be the go-to method for building brand awareness and driving growth. And it was a pretty simple process:...
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