by Amplitude Marketing | Apr 4, 2024 | SEO
With Google’s increased focus on reducing low-quality content in search results, marketers are questioning the role of AI-generated content. However, regardless of how it’s created, Google’s primary concern is content quality and helpfulness to users. As long as the...
by Amplitude Marketing | Apr 4, 2024 | SEO
I often get asked how people can enter digital PR as a career. As of yet, there is no digital PR degree you can obtain. Most decent senior digital PR practitioners, like SEO professionals, are self-taught. The role itself is a hybrid – part PR, part SEO, part content...
by Amplitude Marketing | Apr 4, 2024 | SEO
The March 2024 updates have severely impacted the search engine results pages (SERPs). Within days of the updates going live, Google issued manual actions that resulted in websites being deindexed. Google said it will remove 40% of low-quality, unoriginal content,...
by Amplitude Marketing | Apr 4, 2024 | SEO
The Microsoft Advertising Platform is upgrading all existing image and feed campaigns on a manual cost-per-click (CPC) bid strategy to enhanced CPC from May 13. This upgrade process is expected to take a few days but should be finalized by May 17, 2024. Additionally,...
by Amplitude Marketing | Apr 4, 2024 | SEO
Enhance your B2B SEO strategy with structured resource sections. Learn how to optimize your site’s hierarchy and content to target diverse customer queries and boost search visibility effectively.
